Customizing Branded Stuff
Posted on June 13, 2007
STRATEGIC TIP:
I am a big fan of leveraging popular/hip/trendy products, where the brand name adds additional perceived value to the end user – e.g. iPods and iPod accessories, Crocs, Swiss Army products, etc – these are all items you can place your logo on, next to or near the brand, and leverage all of the marketing and advertising dollars another company has already spent for your own benefit! So when a client is given a pair of Crocs with your company logo and wears them to the beach, everyone will be admiring your brand name with theirs.
