Underemployed at 17% Reflects Small Business Rebound With More Part-Timers

On January 5, OnSalePromos.com Founder Josh Frey was quoted in a Bloomberg article on the underemployment trend.

Bloomberg interviewed Frey based on his experience, and success, with extreme outsourcing techniques perfected over the last 20 years.  The techniques came in handy during the recession when Frey spun his salesforce off into business owners using his One Desk Millionaire program.

The program teaches people to build a successful business from one desk, for maximum success. Frey told Bloomberg:

“I’ve never been more profitable…We’re sitting on more than double the amount of cash than we’ve ever had.”

Click here for more information on OneDeskMillionaire.com

Coming soon, sign up now for beta alert list:

With the help of award-winning curriculum developers, Frey will be launching a beta program to give people the tools of the trade and coaching to extreme-outsource, and run a million dollar business from one desk. Subscribe to this blog, or the OneDeskMillionaire.com blog via email to join alert list.

See you at your desk!

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Click here to learn more about how Josh:

•Doubled company profits.
•Outsourced everything.
•Created great opportunities for people who want start their own business.

Click here for more information on OneDeskMillionaire.com

Coming soon, sign up now for beta alert list:

With the help of award-winning curriculum developers, Frey will be launching a beta program to give people the tools of the trade and coaching to extreme-outsource, and run a million dollar business from one desk. Subscribe to this blog, or the OneDeskMillionaire.com blog via email to join alert list.

See you at your desk!

Check back later for Mp3 Download of broadcast @

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• On Sale Promos Josh Frey on Bloomberg

According to a study done by researchers at Louisiana State University and Glenrich Business Studies for the Promotional Products Association International 1000 participants preferred advertising via promotional products to print, television, and internet advertising. Promotional products were ranked highest in memorability and likelihood to generate repeat business, among other things.

There are a few simple steps which you should keep in mind when making the decision to purchase promotional products.

1. Define your goals
It’s important to think about what you want to accomplish ahead of time. Do you want to attract new customers? Increase brand recognition? Give a gift to loyal customers? Deciding this ahead of time will make it easier to create a strategy that will actually accomplish your goals.

2. Plan out a strategy
Who do you want to end up with your branded product in order to accomplish your goals? What is the best way to find these people and distribute your product? Asking questions like these will help maximize the return on the money you invest in promotional products.

3. Choose a product
In most cases you want to try and choose a product that is relevant to your brand, but more importantly you want a product that provides value to your customers. Remember the study from earlier? People are more likely to hold on to products if they are provided actual value. If you are giving a gift to only certain clients or customers, consider something more expensive and not branded, such as a holiday gift basket.

4. Place the order
Well, duh. But there are still some things to keep in mind when placing your order. First, since the holiday shopping season is coming to an end, it’s important to note there are companies who can still provide a 24-48 hour turn around. Second, although there are tons of promotional product companies out there, only a handful work with multiple distributors to find the best deals for you. Finally, choose a company that has a fully e-commerce capable website for around the clock order processing, and a real team of staff that you can talk to.

5. Execute your plan
Dig up that plan we talked about and set it into action. As time goes on you may find that your strategy needs to be adjusted. Maybe you’re giving away products to too many people and wasting money. Maybe you’re missing out on new customers by limiting your giveaways. Either way, in most promotions, especially the first time running one, its going to be necessary to take a step back, evaluate, and make changes.

Using promotional products doesn’t have to be difficult, in fact it can be a fun experience. If you’re new to it get your feet wet by starting off with a small budget, and getting a feel for how your brand can use promotional products. If you’ve used them before, think about how you can refine your strategy to better accomplish your goals.

That’s it for now, but please let us know any tips you have for using promotional products in the comments.

Also on ospblog.com

• Top 10 Holiday Gifts
• On Sale Promos Josh Frey on Bloomberg
• Getting more bang for your buck when buying Holiday gifts for clients and employees

How do you look professional and attentive to your clients, staff, and guy who fixes the copier without breaking the bank?  This is the first of a four part series dedicated to gifts under $5 dollars.  Plan now for your gifts to come in on time. If you are running behind, or want to plan for a new budget year (2009), order as a “Happy New Year” gift.  Contact us with any questions.

#1. Not your typical music download card.

This is an Eco-Friendly seeded recycled music download card. Yes, we said “seeded.” How cool is THAT? go green with recycled gift card like prepaid song music downloads card. We like this because:

1. It’s incredibly cool.This is a download card that can be PLANTED!

2. It’s small, so could be inserted in a Holiday Card or given out at conferences and events.

3. You can choose from over 3 million songs, including major labels.

4. You can track user data through custom web pages available to survey or build lead databases

#2. Fold Up Canvas Tote Bag

We like this because:

(1) Canvas tote bags are already popular item (see previous post on going green)

(2) It rolls up small enough to put in a bag, purse, etc and button closes so you don’t have to worry about it unraveling.

#3 Car Cigarette Lighter Socket Adapter (okay – this is a little over $5.00)

We like this because:

1) We like any product representing the convergence of technology/trends and practicality. People driving cars without built-in GPS systems and iPod ports often complain they have to pick one or the other when driving.

2) It’s a popular product that someone would actually use, and see your logo on it. Popular products promise residual use.

Stay tuned for our next post, and remember to follow us on Twitter @OnSalePromos and sign up for our Top 20 Deals email (see right column at this link). These are the lists from which we draw our monthly giveaways and a year-end shopping spree to our “OSP’s Favorite Things” store (coming soon!)

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• OSP Launches Green Eco-Friendly Line
• Customizing Branded Stuff
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After a long blogging hiatus, On Sale Promos is back in full force… and not just any full force, ridiculously awesome full force. You’re probably wondering, well, what’s the difference? What IS ridiculously awesome full force? Well, the difference is clear. All of us here on the OSP team, love our jobs and truly enjoy working together as a team. But that alone doesn’t really sum it up and it sounds pretty darn cheesy, so there’s another part. It’s the competition. Which competition?

THIS COMPETITION.

WELCOME TO THE OFFICIAL 2008 OSP MUSTACHE GROWING COMPETITION. Details are coming out soon so stay on the lookout but facial hair is growing and soon it will be molded into the best MUSTACHE GROWING COMPETITION ever! (I doubt our competitors will have nearly as cool facial hair designs) BUT once the competition is coming to a close we will need YOU to vote on who has either the most ridiculous or best mustache out of everyone. AWESOME.

Check out the OSP Team Facebook album periodically to see what we’re up against!

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• Going Green… Revisited
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• We're Giving Away 100 Free Eco Tote Bags

BIG SUCCESSES – One of the biggest successes we’ve seen clients enjoy is when they employ company stores. Technology has advanced to the point where these stores are quite easy to set up. Management likes brand consistency across multiple offices as well as regular cost reporting. Staff members like easy ordering and reliable quality. Here is a company store example for anyone thinking of doing it, and feel free to email me with any questions.

FAVORITE PRODUCTS THIS POST

Flashlight Carabiner
Theme: Safety/Practical ($2-3 range). Safety items have experienced increased popularity post 9/11 in major MSAs and in certain industries. Coupling this trend with an inherently practical product is a win-win.

This is a great safety must have to keep in a glove compartment, on a gym bag, etc. The other day I bought a ton of stuff at IKEA and used the caribiner with rope to tie the door of my car. Who knew?

Collapsing Seat – ** Promotions and Rewards BA**
Theme: Leisure/Sports ($15-20 range).

A collapsable chair is good as ad hoc patio furniture for rental apartments, tailgaiting, graduations. There is an over-the-shoulder strap which is great for transporting. Down at Jazz Fest this past year and everyone had these chairs. Made me like them all over again.

Kids’ Art Set – **Promotions and Rewards B8045**
Theme: Children/Leisure ($.50 to $8 range)

Most of our clients tend to use certain giveaways for children (e.g., the children of conference attendees). As the father of two little ones, I am always a fan of stuff that will help kill some time. Thus, at the lower end weird squishy toys and things with lights are a hit, and at the higher end art kits in bags.

Body Butter(** AB2CD Promotions and Rewards**) and Green Tea Spa Set
Theme: Personal Care/Spa ($6.50-$35)

With the increase in dual income families, pressures are higher and the self-care trend has taken off. Some of this trend also correlates with spending patterns of baby boomers, the leading edge of which started turning 50 in 1996. Peak earning years tend to take place between ages 45 and 55. Thus, there are more people with more money needing more relaxing.

We hope this gets your brilliant promotional brains going. Stay tuned for our upcoming favorite product competition which will be broadcast to the public. Winners will recieve a luxury promotional product sample worth $200. Email Devlin to be included when this contest launches.

Also on ospblog.com

• On Sale Promos Josh Frey on Bloomberg
• Top 10 Holiday Gifts
• Welcome Back!